Our team
A small senior core and a wide network
One team from the first question to the final story. Senior people do the work, not just the pitch.
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The strategist
Abdulaziz Boghdady
15+ years across development cooperation, a ministry of trade and industry, management consulting and Gulf government programmes. MBA, published researcher and MBA lecturer.
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The storyteller
Ahmed Abulhuda
Marketing and creative leader. Heads marketing at Scrub Valley, a GCC healthcare recruitment platform, and founded The Social Playground, a Cairo creative and branding agency. Has led teams of up to 17 across brand, campaigns and video, with a focus on Arabic-language audiences.
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The network
Economists, M&E specialists, sector experts, designers and video crews, brought in for each project.
Bring us the hard problem.
Tell us what you’re trying to move, and we’ll give you a first view and an honest answer on whether we’re the right team.