Our team

A small senior core and a wide network

One team from the first question to the final story. Senior people do the work, not just the pitch.

  • The strategist

    Abdulaziz Boghdady

    15+ years across development cooperation, a ministry of trade and industry, management consulting and Gulf government programmes. MBA, published researcher and MBA lecturer.

  • The storyteller

    Ahmed Abulhuda

    Marketing and creative leader. Heads marketing at Scrub Valley, a GCC healthcare recruitment platform, and founded The Social Playground, a Cairo creative and branding agency. Has led teams of up to 17 across brand, campaigns and video, with a focus on Arabic-language audiences.

  • The network

    Economists, M&E specialists, sector experts, designers and video crews, brought in for each project.

Bring us the hard problem.

Tell us what you’re trying to move, and we’ll give you a first view and an honest answer on whether we’re the right team.

Bring us the hard problem